As the financial services sector navigates the evolving demands of Consumer Duty, the recent findings from the FCA’s review of board reports underscore the industry’s responsibility to prioritise customer outcomes.
Simultaneously, a groundbreaking collaborative initiative involving insurers and brokers is paving the way for enhanced support for small and medium-sized enterprises (SMEs). Together, these efforts reflect a sector increasingly committed to aligning compliance with innovation to deliver meaningful value to customers.
The FCA’s first annual review of Consumer Duty board reports revealed a spectrum of practices across financial firms. The regulator applauded firms that demonstrated a clear commitment to embedding customer-centric governance, with robust data and a focus on outcomes.
However, significant gaps were noted, particularly around data quality, distribution chain collaboration, and actionable improvement plans.
One key observation was the need for greater board engagement in scrutinising these reports. The FCA noted; “Some governing bodies were not fully engaging with the report and the issues it raised.” This highlights the necessity of ensuring that compliance frameworks translate into tangible actions for customers.
Another challenge was the disconnect in distribution chains. Firms often failed to provide evidence of adequate collaboration with third parties. This mirrors a broader issue in the insurance sector: the gap between resources and access to customer insights, especially in intermediated markets like SMEs.
This gap is precisely what the recent Consumer Duty survey spearheaded by leading insurers and brokers aims to address. Companies like Allianz, Aviva, AXA UK, RSA, and Zurich, alongside brokers such as Gallagher and Howden, are working together to deepen their understanding of SME vulnerabilities and refine strategies to meet customer needs.
David Nichols, Head of Retail at Zurich, described the survey as “a fantastic opportunity for insurers and brokers to collaborate in understanding how we can best support SME customers that are facing vulnerabilities.”
This sentiment echoes the FCA’s call for a more unified approach across distribution chains to improve customer outcomes.
The collaborative approach also leverages complementary strengths. While brokers maintain direct relationships with end-policyholders, insurers bring the resources and scale to analyse findings comprehensively. By pooling expertise, the industry is addressing a critical gap in insights that can drive actionable strategies.
The FCA’s findings and the SME Consumer Duty survey illustrate a shared objective: ensuring that all customers, including SMEs, receive the support and protection they need in an increasingly complex landscape. This alignment is especially vital as SMEs often face unique vulnerabilities, such as economic pressures, limited resources, and evolving risks.
Margaret Scott, Director of Business Transformation at Allianz, emphasised the broader value of the survey; “The insights will help refine strategies across the sector to improve outcomes for SME customers.”
Similarly, Jon Walker, Chief Executive at AXA Commercial, highlighted the significance of understanding vulnerabilities, stating; “Protecting what matters most to our customers is our key aim.”
The convergence of insights from the FCA’s review and the collaborative SME survey represents a pivotal moment for the insurance sector. These initiatives exemplify how regulatory frameworks and industry innovation can work hand-in-hand to prioritise customer needs.
As the sector continues to evolve, insurers, brokers, and governing bodies must focus on embedding customer-centric cultures, leveraging high-quality data, and fostering collaboration across the value chain.
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